How To Sell Yourself To The WordPress Community

Recently, I was witness to two events:

1. During WordSesh, someone was attempting to spread word about a site and themselves during the live chat. After negative reactions from the rest of the chat, it went from “spamming a chatroom” to “troll” status quickly (going as far as that person creating new accounts after being banned).

2. One morning I got a short unsolicited email from someone “introducing me” to their upcoming WordPress related service (using “wordpress” in their domain, which is a no-no although maybe they weren’t initially aware of it). Many others got the same email and soon many were discussing this on Twitter – which the user eventually attempted to respond to. Soon afterwards he/she published “an open letter”. I won’t spend further time on this example, but the tone of the “letter” fits into my thoughts of this post.

If you’ve been on the Internet long enough, neither of these incidents will surprise you.

So if you are someone who is new to the WordPress community – on the “outside” trying to reach those with your idea, service, or skills – consider the following:

Don’t spam or “cold-call”.

Be honest to yourself about what you’re doing. If reaching out in mass of people you don’t already have a connection to (via email, contact forms, tweets, DMs, etc.) isn’t what you call spamming then call it a form of “cold calling“.

And while this technique may work in other places and industries, but rarely – if ever – works for reaching those in the WordPress community.

It’s not about your idea, coding, or marketing.

As you determine how you want to present yourself (and what you have to offer) to the WordPress community, remember these 3 points:

1. Your idea alone isn’t unique. (Ask an experienced freelancer when they recalled the last time a client came to them and they thought “wow, i’ve never heard of that before and i’m sure nobody has either.”)
2. It doesn’t matter how well you think you code (either you think you code great, or you don’t think you can code yourself out of a paper bag).
3. Your marketing skills don’t matter (thinking you are the greatest or the worst marketing person).

Note i’m not saying the above will NEVER matter… we are talking about approaching others in the WordPress community.

The WordPress community isn’t an exclusive club or cult… so don’t be an outsider.

Those in the WordPress community respond best to those who understand or are trying to understand WordPress and open-source. To those who don’t want have the interest or don’t want to invest the time to understand the community and it’s values, it might seem the WordPress community is full of self-righteous stuck-up morons.

Read the reactions to my tweet above.

How do you get started? Try starting a blog, attending local WordPress meetups, and generally reaching out to meet ones in the community. Also doesn’t hurt to find a niche and be an authority in that niche.

Respect Trademarks

You will avoid having a big “bullseye” on your chest if you use “WordPress” (or any other trademarked words) in your domain name (read this). To the WordPress community this the equal of wearing shorts, black socks and sandals at a formal wedding. Granted, I think some people in the community get overly aggressive on calling this out to people who don’t know any better (that’s another post) but you should research trademarks before announcing your company or product.

Ask For Feedback

WordPress community welcomes new businesses and those to the community, especially if you have a product or service you want to sell or provide. Like in most ventures, it makes sense to ask for feedback from the community (via meetups, forums, etc.) before you announce your “next big idea”. Which leads me to…

Be humble and accept criticism

So you made a mistake in your initial approach. Maybe you DID spam or the reaction to your “message” wasn’t received well by the community (for whatever reason). That’s ok. A great thing about the WordPress community is that it forgives and doesn’t hold back in giving suggestions (which for the most most are constructive). It’s the REACTION to the feedback you get that truly establishes yourself.

Listen. Accept feedback and criticism. Resist the urge to overly defend yourself to a community you don’t understand yet.

I’ve made a ton of stupid mistakes. And i’ll make a ton more. But I try to be humble and accept the feedback of my peers and those in the community (even though it’s in my nature to NOT accept these humbly).

Sometimes it’s best to not do anything – or simply say “thank you” – instead of trying to mount a defense on Twitter or in the form of “open letters”.

In the end, even if you are right, it’s your attitude that leaves an impression on people. The currency of perception is ultimately more valuable than any code, idea, or marketing technique.

Get involved with the community

Be a part of the community you want to “profit” from. Speak or volunteer at a local meetup or WordCamp. Get involved with the WordPress project (there are a TON of ways to do so – even if you don’t know or don’t care to know any code).

You don’t have to be a core contributor to have a successful WordPress product or business. But you should have the same overall attitude – always be learning, sharing that knowledge with others in the community in an approachable and positive way.

…but don’t get involved JUST to promote yourself

I’ve seen more than a few organize and volunteer thinking that it by doing so that will “increase awareness of their product or brand”. I’ve seen people try to speak at meetups and WordCamps for the primary reason of promoting themselves and their business (in varying degrees of obviousness). It’s sad when they don’t understand WHY… it’s even sadder when they blame this on WordPress being an “exclusive club that isn’t letting me promote myself” instead of realizing what was off in their baseline thinking.

Get involved for the RIGHT reasons. Get involved because you want to give back to the community, help and educate others, and grow your skills and experience.

It takes time

Be patient.

Great posts came out this past week from successful WordPress developers about doing business in WordPress and how they interacted with the community.

Read them, but understand how none of these people and projects were overnight success stories. These talented people dedicated REAL time and effort to not only coding and marketing but also being approachable and a positive influence to the WordPress community:

What’s Your Take?

I’m open to thoughts as to how ones on the outside of the WordPress bubble perceive the WordPress community, and what lessons learned (good or bad) you may have had that can be applied here.

Update: Chris Lema published some great thoughts on tips on approaching the WordPress community (funny enough posted at almost the same time as this post) with your product or service. In the usual Lema style, he gives a great positive spin. Worthy of a read.

David Bisset

David is a full-time freelancer who specializes in WordPress (and BuddyPress) for startups, Fortune 500 companies, and everything in between. Organizer of WordCamp Miami for 5+ years.

5 thoughts on “How To Sell Yourself To The WordPress Community

  1. I agree David. I’ve been active in the WordPress community for only a few years, and I’ve found that the most effective and most fun way to be a part of the community is to attend WordCamps/WordPress events and meet people in person. Then I feel comfortable interacting with them on Twitter and each of us can put a name to a face.

    I also agree that it takes time. In my own year in review I posted where my business is at. Although I’m not yet to the level of Pippin or the WPNinjas I’m building. I can be inspired by those ahead of me in the journey, and I can inspire those a few steps behind.

    1. Daniel: I loved all the “year in review” posts – including yours. Read the right way, it helps you realize how much time and effort is required by also realize that it’s not an impossible task. Depends alot on attitude, but shows what is possible.

  2. Just few minutes ago read Chris Lema’s post 🙂 with this one its like ”codex”
    Excellent points, hope start up developers will take it.

  3. As someone from “outside” the WordPress community, I can see where the person mentioned above is coming from. Joining a new community can be challenging and even intimidating, especially for people who are the “quiet type” to begin with.

    For example, I don’t have the time or even the desire to maintain a blog, Twitter account, and contribute to core. I’m not a good writer, and am the definition of “socially awkward”. But I’m obligated to do these things in order to achieve success with WordPress. And I’m just now starting to realize that after being “the watcher” for a year.

    Then take someone like me, just as socially awkward and a little more headstrong, add an existing community of developers with plenty of (negative) feedback, and you get the reaction you see from The WordPress Helpers.

    Not surprised at all.

  4. Great points all around David. I’ve been a writer for many large WordPress blogs for several years now and because of this I get asked by new companies or companies that want to up their exposure within the WordPress community to basically spam the crap out of all my “connections” on their behalf.

    To me, that’s the first red flag. WordPress really is a COMMUNITY. It’s made up of friends, partners, allies, etc. For me, to simply demean these people to the status of connection (or something else implying they are merely a resource, or worse, mindless sheep that will blindly go wherever you point) really shows how little that person understands the close knit community they’re attempting to market to.

    The WordPress community is one of the smartest, kindest, and most open communities on the web I’ve had the pleasure of participating in. Which in many ways makes it immune (to a degree at least) to the heavy handed tactics you’ve described here. One of my many hopes for 2015 is that more people take advantage of the openness of the WordPress community in order to become a legitimate part of it, instead of getting caught up in the numbers and trying to capitalize on the community. For one, it doesn’t work. But perhaps more importantly, because of a simple misunderstanding, we’re all missing out on new beneficial community members.

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